Don't take our word for it, read what these business and industry leaders have to say about why RED ZONE MANAGEMENT is a must read…the play book that managers and leaders need to come up with the best gameplan.

"Dutch has scored a Super Bowl touchdown on the Field of Business with this dynamic, insightful and winning game plan. This play book is a must read for all levels of management to score against the combined effects of their toughest opponents: disruptive market factors and internal team weakness. Dutch is sending in the winning plays---learn them!!!"

John J. Cusick
LTG (USA,Ret.)
VP Integrated Supply Chain
Florida Power and Light

"In our firms today we have great systems to get us close to the end zone but inevitably we have a very difficult time pushing across the goal line to score. All of that running up and down the field to pile up stats (EPS, growth by indiscriminate M&A, etc., etc.) do not give us real touchdowns (shareholder value) . Red Zone Management brings real "plays" which if followed with training and discipline will score and score repeatedly."

Fred Hubbard
Senior Vice President
Bell Helicopter Textron, Inc.

My space teams and I worked in the Red Zone for over 35 years. Red Zone Management reads like the game plan for preparation for one of our space missions. From the moment of launch through the crew recovery, we had no option in mission control but to succeed. While operating in the Red Zone, the flight plan defined the course to our objectives and the mission rules the game plan for managing risk in our conflict intense environment. The simulations validated our training, planning and mission rules. When I gave the Go for Launch, I believed my team fully capable to successfully operate in the Red Zone.

Red Zone Management is the guidebook for survival in today's fast moving and unforgiving world. I would recommend it as a basic textbook addition to every manager's personal library.

Gene Krantz
Flight Controller, Apollo XIII
Author, Failure Is Not An Option

This book addresses the front end of Change Management....Dutch provides useful, practical insights into business management by identifying key strategic initiatives and then links them to his process to execute organizational change successfully......the end result is a fully comprehensive approach to link a business strategy with its execution....this is a "must read" for any company redirecting its business and its people.....

Homero Villareal
VP Human Resources
DirecTV

"Dutch has captured the essential elements for victory in critical, career changing events--The Red Zone. This book is a valuable, practical tool for all managers and leaders, and confirms for me why our company has relied on his advice for approaching 20 years."

Drew Alexander
CEO
Weingarten Realty

"Dr. Holland's book provides practical guidelines for identifying when you are in "the Red Zone," and how to lead your team to victory when the chips are down. This is a "must-read" for managers committed to successfully running and changing their organization."

Walter E. Natemeyer, Ph.D.
President
North American Training and Development, Inc.

"Dutch Holland does a great job differentiating the 'Red Zone' and its required maneuvers from the 'Twilight Zone' where many companies work on a regular basis. Red Zones are identifiable and actionable - thanks to the help provided in Red Zone Management."

"Desiring a touch-down and slugging your way through the last 20 yards are two completely different perspectives of life in the business world. Red Zone Management helps turn owners and spectators into coaches and players. This is a play-book not a program."

"In the Red Zone the boundaries of business change. Red Zone Management helps focus your energy on running for the goal line instead of running for your life. Dutch Holland does a great job of identifying the methods of a good 'play' versus the madness of a bad 'idea'."

"Finally....definition of the defense and the play selection from a player/coach who has seen the Red Zone from the field not the bleachers. Dutch Holland gives perspectives from the trenches in Red Zone Management. He gets away from the X's and O's in the locker room and gets you ready to leave the huddle for the next play."

"Red Zone Management stinks! It smells like sweat, hard work, and diligent planning and practice. If you do not want to field the best team and fight hard for a glorious victory - don't bother to read this book. If you are seeking a national championship - it is great material."

"If you are a CEO, you better read this book. If you want to be a CEO - read it twice."

Michael F. Brown
President
The ACCESS Group

Red Zone Management is a down-to-earth explanation of why so many organizations, faced with making a change to reach the next level, fall flat on their faces and end up in worse shape than they were before. Organizations that "fumble the ball" in the red zone often see momentum swing to their competition, leading to potentially irrecoverable losses. This book will help an organization's leaders recognize the red zone--and play to win."

"Football teams don't play the same way when they are in the red zone as they do when playing between the 20 yard lines--why do organizations? In the red zone, the stakes are higher and the margin of error smaller. This book makes a convincing case that most if not all organizational "fumbles" in the red zone are self inflicted, and offers practical coaching on how an organization's leaders can focus their team, execute crisply, drive through the red zone, and score a win."

"The opportunity could be implementing an ERP system, a merger, a major business process reengineering project, or (my personal favorite) implementing e-Business solutions, but the key 'red zone marker' is the same: failure to get it right will mean both a big opportunity loss and a lot of pain for the organization. No manager should lead an organization through a red zone situation without understanding the principles of successful Red Zone Management."

John A. D'Angelo
Manager, Business Development & Consulting
U. S. Operations
Schlumberger Oil & Gas Information Solutions

"If you start with the Introduction chapter to Red Zone Management by Dutch Holland, Ph.D., you will encounter the color commentary of a crucial moment in a Raiders versus Giants football game, with the Giants in the "red zone." By just reading this first page, you will have discovered the basic concept behind Red Zone Management. However, if you continue with the remaining chapters, which I suggest, you will chuckle at the almost Dilbertesque profile of an unsuccessful red zone maneuver in chapter one, and you will become intrigued by the real-life red zone maneuvers of high-profile businesses in the six Red Zone Management gameplans that comprise the bulk of the book."

"In dissecting this sports metaphor, Dutch Holland has provided us with a well-written and insightful approach to managing the daunting challenges that can decisively determine an organization's future. When faced with the prospect of great gain or failure, seasoned managers inherently know the right approach to be taken. Red Zone Management allows these managers to use their inherent skills to verify the intent, goals and process of the effort within a structured approach."

"By conceptualizing the red zone metaphor as outlined in the book, we, as managers, can develop the specific game plan and team roster needed to attain the desired positive outcome. I was personally very interested in the changing culture gameplan, since I believe that this is one of the most important, yet one of the most difficult, red zones for any organization. With Holland's suggested gameplan, one can visualize how the desired outcome could be reached."

"These days we are constantly inundated with new books on the topic of management. However, Red Zone Management rises above the rest. It should be required reading for all managers, both to familiarize junior managers with the Red Zone Management concept as well as to fine tune the inherent Red Zone Management skills of senior managers."

Mark A. Wallace
President & CEO
Texas Children's Hospital

"Red Zone Management is a new creative and comprehensive treatment of a complex and seldom understood subject. Dutch uses a football analogy and setting to capture the readers interest in describing the risk, strategy, complexity and rewards of managing a business in the critical high risk areas of: changing corporate strategies, re-engineering, enterprise solutions, e-business solutions and most importantly and the least understood area of culture change. The book binds the reader to a dual encounter between Super Bowl Participants and business competitors, describing the strategies and risks of playing in the Red Zone. Being an active participant in both arena' s at various times, I could not put the book down until I had finished reading it. The book is packed with case histories of business success and failures with comments for why the outcome was as it was."
"In the past while being involved in a major merger, my company successfully utilized the principles described by Dutch. The results were that the whole was greater than the sum of the parts--a success for the shareholders."

Corky Frank
President
Marathon Ashland Petroleum

Click here for a more extensive review of the book!

Read reviews on Dutch's last book, CHANGE IS THE RULE