The head coach and author of Red Zone Management, Dutch has more than 30 years of "on the field" experience. As CEO and founder of Holland & Davis, LLC, he has shared his expertise delivering keynotes, writing and publishing books and articles and leading workshops. Most of Dutch's time, however, is spent working with boards, leaders and teams of leading organizations to help them win big when it counts. Holland's clients include Bell Helicopter Textron, Florida Power & Light, Texaco USA, Houston Cellular, Olivetti, Deloitte & Touche, and NASA's Johnson Space Center. He focuses on strategy, organizational design, and management of technology.

Dutch has been an advisor on industrial innovation to the President of the U.S. and Secretary of Commerce. He has led change initiatives in a variety of industries and has taught executives at Rice University, the University of Houston, The University of Texas, and the Wharton School's Securities Industry Institute. His many articles on the management of change have been published in academic journals as well as national industry publications. He is also the author of Change Is the Rule: Practical Actions for Change; On Target, On Time, On Budget from Dearborn (May 2000).

dutch@hdinc.com