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"What a great uncluttered road map for understanding, embracing, and leading change. We have trained over 10 million leaders worldwide, and change is their biggest challenge. This book should be next on their reading list."
"This book is concise, down-to-earth, and even entertaining. Practical, nuts-and-bolts type people, if they want to read only one book, should read this one to prepare for the next big organizational change." "Short, clear, and practical throughout. This book takes the mystery out of engineering successful organizational change." "Excellent book!"
"Dutch Holland, through his 30 years of experience as a businessman, sole-proprietor, entrepreneur and management consultant, has managed to assimilate a highly practical and common-sense approach to addressing change as a constant way of life in 21st century competitive business. Change Is the Rule will be among the required reading for my executive leadership team as we continue to drive for dramatic business growth and value creation for Texaco in the highly competitive domestic energy markets."
"This book is a must read for anyone trying to manage the change process. A work of art that tells the reader in easy to understand language how to manage the process. It will serve as a desk reference the manager or executive can and should use fore a successful outcome. In a real life application, Marathon Ashland Petroleum LLC followed this process in forming a successful merger of two petroleum companies"
"Workers throughout most organizations understand, by now, that change is really the rule. Dutch Holland provides the clearest, most practical guidance imaginable on integrating the running of any business with implementing changes necessary to assure future success. His 'dual perspective' of running the business while changing it is a simple but powerful and inspiring model!"
"Simple ideas often turn out to be winners. Dutch first introduced his simple winning concept 'Run the Business, Change the Business' to our organization more than seven years ago. Managers who understand how to organize and handle these roles have been the key to successful transformation of our company."
"Dutch Holland brings home the hard realities of change management and constructs a practical and thorough blueprint for change formed from successful application with many diverse clients. The methods described in his book and used by his form work because they embrace, from first hand experience, the intricacies of how people effectively work with change and are boldly led through change."
"Dutch is the most down to earth change advocate I have met in my 35 years of struggling with change. Where else do you have a University of Texas Ph.D. that will hit you about the head to get your attention? This book is another example of his 'get involved, make something happen and go-do' approach to change. This is not academia, this is the real world!"
"Multiple rapid changes, successfully executed, will be the key to the 21st century business. Dutch lays it out - change must be managed. To expect transformation without good management is a dream. This is a book that must be 'on the desk' of a successful 21st century CEO"
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