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In business,
leaders and managers inevitably encounter what we call Red Zones,
those critical times and places in the life of a company that are
characterized by the simultaneous presence of:
In the Red Zone, failure to achieve the Great Gain will result in the Great Loss. The Red Zone problem is simple. Many companies enter Red Zone conditions as a part of moving their businesses forward. What they don't realize is they need to rise to a new level of play to win here: their ways of managing the business must change significantly or their companies will experience significant loss. Doing business with the regular rules that management uses every day will not take a company successfully through a Red Zone! Once inside the Red Zone, football teams shift to their Red Zone Offense, the way they run plays to make scores happen. In business, managers also must shift to a new level of play. Red Zone Management is a set of guiding principles and rules (a new gameplan and set of plays) applied in a formal and disciplined way to navigate a company successfully through their Red Zone. Critical Red Zone Areas There are specific areas in which companies must use new ways of managing the business in order to succeed. When you're on the field in the Red Zone, and the pressure is on, it's time for Red Zone play! If your company is experiencing one or more of the following conditions, then you are in the Red Zone:
So you've got a Red Zone problem, huh? You have 3 choices:
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In
football, the Red Zone is the last 20 yards on the way to a touchdown
-- a "make it big or break it bad" time for a team. In
business, Red Zones are the critical times when companies face opportunities
for great gain or great loss. To navigate through Red Zones such
as strategy changes, mergers, or e-implementations, companies must
shift to a new way of managing. They must play the game in a new
way.
